For Academia
Discovering the true market potential of your technology
You have an interesting technology and want to know more about relevant markets? >>> We identify and assess the real market potential based on evidence. We recommend next steps.
Do you know what your USP is? >>> Together we define what is unique about your solution.
What does the market think about your technology? >>> We test your USP through interviews with actual companies in your target market.
What is the value of your technology? >>> We give your technology a price tag or recommend licence agreement terms. All inputs are based on real market data and market feedback.
Our Services
Our Comprehensive market analysis measures market size, growth potential, key segments for technology application, value chain/supply chain positioning and potential products/services segmentation.
It examines market dynamics, benchmarks competitors, and identifies potential customers to refine the technology’s unique value proposition.


Our Market Validation service is designed to assess whether a novel technology or scientific discovery has the potential to succeed in the market. We help innovators avoid costly detours by systematically testing and validating the business case behind their innovations.
We bridge the gap between lab and market by answering critical early-stage questions:
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Does the market need this solution?
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Who are the early adopters or ideal customers?
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Is the value proposition clear and compelling?
Our IP Valuation service helps technology owners, research institutions, startups, and investors understand the true economic potential of their intellectual property. We evaluate intellectual property, typically patents or other intangible assets.
Our valuation is based on the income approach, meaning we assess its real market potential.
The result is an official valuation report, certified by a court-appointed expert. This gives your innovation a clear and objective market price tag.
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IP Valuation
for VŠB-TUO
For VŠB-TUO we valued the intellectual property “Measuring system for continuous evaluation of weld quality during robotic welding” and proposed licensing terms. The valuation supported the preparation of a licence agreement between VŠB-TUO and the company ABB, which later licensed the technology.
Michal Mokroš,
Business Development Specialist
"“UNICO Analytics helped us determine the value of technology for transferring rights to a private company. Our entire collaboration was marked by excellent communication, reliable conduct, speed, and reasonable prices. Overall, UNICO's work was very good, and I would like to thank them again in this form.”"
IP Valuation
for MENDELU
We quickly assessed the value of a technology for collecting and reusing the mixture of fermentation gases developed by Mojmir Baron's team from the Faculty of Horticulture at MENDELU. Thanks to our forensically verified output it was successfully sold to a wine house in Bzenec.
Jiří Přenosil,
TT Manager
"UNICO was a great choice - they priced our technology license quickly and realistically. In addition, they found a manufacturer who invested in the development of our technology and bought the license. UNICO opened the way for our research to be put into practice - one of the most progressive wineries in the Czech Republic is now producing beverages carbonated with our grape bubbles instead of industrially produced CO2."
Client Stories
Through a deep understanding of technology and the intellectual property environment, thorough analytical work, and brutal honesty in our recommendations, we are focused on our clients' goals.
Prices
Market
Analysis
from € 6 000
Market
Validation
from € 5 000
IP
Valuation
from € 3 000